Using the actor to revive a tired franchise–a move termed “Pascal’s Wager”–worked for Star Wars. Can it save the DCEU too?
“We feel that this new title really captures the spirit and attitudes of fans surrounding the film, as well as around the entire DCEU franchise.”
Honestly, when has DC produced anything other than a hairball lately?
“I just don’t understand how I could’ve missed the second one, much less 80-some more sequels since then. Maybe the marketing was just really poor?”
Since its founding, DC has always believed in long shots.
A decades-long experiment to see what a few dozen monkeys could produce in a century’s time has yielded the DC Universe.